100 Keyes, 1926 - 2026
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Keyes Perspectives

ME Blog

A depth of understanding of the market forces that drive our industry allows us to offer advice and knowledge in any environment. Let us share that knowledge with you.

Perspectives

April
28

April 28th, 2026 by

Not everyone sees Real's $880 million REMAX acquisition as a threat. For boutique brokers, it's an opportunity. Here's how the industry is reacting.

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Category: Agent, Brokerage, Industry News, Luxury, Luxury Lens, Select, agent recruitment, boutique brokerages, Briggs Elwell, Brokerage Mergers and Acquisitions, brown harris stevens, Franchise real estate, Lisa Simonsen, re/max, real brokerage, real estate brokerage consolidation, RLTYco
April
28

April 28th, 2026 by

Keller Williams has named Christopher Brodhead as its first-ever chief revenue officer. The role was created to "align KW’s revenue-driving functions."

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Category: Brokerage, Select, agent-centric culture, Alesco Advisors, Benefit Street Partners, Broadstone Real Estate, business development, c-suite changes, c-suite hires, Capital Formation, chief revenue officer, Chris Czarnecki, Christopher Brodhead, DeltaPoint Capital Management, growth initiatives, growth strategy, keller williams, kw, people development, real estate franchising, revenue management, Revenue Strategy, texas
April
28

April 28th, 2026 by

More than half of major metros saw price declines in February, though prices in inventory-constrained markets are still seeing rising prices.

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Category: Markets & Economy, Select, bright mls, colorado, denver, Equity Cushion, Forced Sellers, home price growth, home prices, housing inventory, inflation, lisa sturtevant, los angeles, midwest, northeast, price appreciation, residential real estate market, s&p, S&P CoreLogic Case-Shiller Home Price Index, S&P Global, washington d.c., Year-Over-Year Price Decline
April
28

April 28th, 2026 by

Agent responses range from enthusiasm to skepticism as the industry processes another major brokerage merger.

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Category: Agent, Brokerage, Industry News, Select, agent recruiting, agents, Anywhere, Bobby Martins, brokerage consolidation, Brokerage Models, brokerage news, california, compass, Dan McWhorter, exp, eXp Realty, Fitz & Co. Real Estate, houston, inman, Jacqueline Leake, keller williams, M&A, mergers, mergers and acquisitions, Miriam Blazier, Premiere Group, re/max, real, real brokerage, real estate agent, Real Estate Agents, real estate news, Real REMAX Group, real-estate-brokerage, real-estate-technology, Rochelle Fitzgerald, sacramento, tamir poleg, technology integration, texas, transaction platform, UpRise Realty
April
28

April 28th, 2026 by

Roomvu's updated AI platform auto-generates two weeks of content from live MLS data, distributes it across eight social channels and follows up on leads.

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Category: Agent, AI, Marketing, Select, Technology, AI marketing tools, AI Portraits, AI receptionist, AI video marketing, AI-Powered Lead Generation, AI-powered Marketing Automation, Autonomous Visibility System, canada, Canadian Innovation Exchange, Content Automation, lead-to-sale ratio, MLS, mls data, national association of realtors, PropTech, REach, real-estate-technology, Real-Time MLS Listings, Richard Silver, Roomvu, Sam Mehrbod, social media, social media marketing, Sotheby's International Realty Canada, vancouver
April
28

April 28th, 2026 by

Real Brokerage's acquisition of REMAX caught the industry off guard. Here's what insiders are saying about the move and the hard questions still ahead.

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Category: Agent, Brokerage, Industry News, Select, Agent-First, Anywhere, Berkshire Hathaway HomeServices, BoldTrail, brokerage, brokerage merger, Brokerage Mergers and Acquisitions, compass, Consumer Brand, Digital Transformation, exp, eXp Realty, first team real estate, Fluente, howard hanna, Hybrid Brokerage Model, independent brokerages, Inside Real Estate, Integrated Brokerage, keller williams, Lauren Henss, Performance Brokerage, Platform Brokerage, re technology, re/max, re/max holdings, real brokerage, real estate brokerage consolidation, Redfin, Referral-Based Platform, rocket companies, Tech-Enabled Brokerage, victor lund, virtual brokerage, wav group, Zillow
April
28

April 28th, 2026 by

Pay attention to the metrics you're tracking, and make sure they're actually predicting income rather than serving as lagging indicators, coach Verl Workman writes.

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Category: Agent, Brokerage, Columns, New Agent, Select, Service, Teams, Appointments Set and Kept, client relationships, Consistent Follow-Up, inman, KPIs, lead generation, Meaningful Conversations, metrics, Real Estate Agents, Real Estate Industry Metrics, real estate metrics, revenue, revenue metrics, Revenue Prediction, revenue predictions, Sales Pipeline, verl workman, workman success systems
April
27

April 27th, 2026 by

Recently released data puts the proposed merger between the Real Brokerage and REMAX into perspective amid ongoing consolidation trend.

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Category: Agent, Brokerage, Markets & Economy, Select, @properties, agent count, Anywhere Real Estate, at properties, brokerage merger, compass, Compass International Holdings, douglas elliman, franchisor, keller williams, Keller Williams Realty, market consolidation, Megabrokerage, merger, re/max, real, real brokerage, Real Estate Almanac, real estate consolidation, Real Estate Enterprises, Real REMAX Group, real-estate-brokerage, Redfin, rocket companies, sales volume, T3 Sixty, tamir poleg
April
27

April 27th, 2026 by

Exploring the possibility of a career in real estate? Real estate coach Darryl Davis provides the information you need to get started and launch your business.

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Category: Agent, Brokerage, Columns, New Agent, Service, agency law, brokerage \, Contract Fundamentals, darryl davis, fair housing, how to become a real estate agent, licensing exam, MLS, Multiple Listing Service, NAR, national association of realtors, new agent, newbie agent, Pearson VUE, pre-licensing education, prospecting, PSI, real estate agent, real estate broker, real estate coaching, real estate commission, real estate license, real estate licensure
April
27

April 27th, 2026 by

Portable mortgages sound like a creative answer to a difficult problem, but they are not a true fix, Derek Carlson writes. They are a trade-off.

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Category: Agent, Brokerage, Columns, Mortgage, Opinion, Select, Service, affordability, Derek Carlson, first-time buyers, florida, home inventory, homeowners, housing market, interest rates, lock-in effect, Market Supply, mortgage, mortgage financing, mortgage-backed securities, mortgages, naples, Portable Mortgage, Portable Mortgages, real estate financing, Realty One Group, Rogue Investor Group
April
27

April 27th, 2026 by

As AI makes CMAs faster and cleaner, broker-owner Deb Siefkin writes, it’s exposing a gap most agents were never trained to address.

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Category: Agent, AI, Columns, Listings, Markets & Economy, Select, Service, Technology, artificial intelligence, client conversation, cma, comparative market analysis, competitive market analysis, Deb Siefkin, Home Appraisal, home valuation, home value, inman, pricing strategy, Real Estate Market Trends, real-estate-brokerage, RightSize Realty Associates
April
27

April 27th, 2026 by

"The industry has started to consolidate, and consolidation is probably in the future for residential real estate," Erik Carlson told Inman.

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Category: Agent, Brokerage, Select, agent network, AI capabilities, AJ LaTrace, brand, brokerage \, canada, Erik Carlson, franchise, franchise brand, industry consolidation, inman, Internal Inventory Strategies, mergers, north america, private listings, re/max, re/max holdings, Re/Max Holdings Inc., real, real brokerage, Real Brokerage Inc, Real Estate Agents, Real Estate Brokerage Merger, Real REMAX Group, real-estate-technology, residential real estate, tamir poleg, technology
April
27

April 27th, 2026 by

Real’s deal for REMAX would create a 180,000-agent platform as consolidation reshapes brokerage competition.

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Category: Agent, Brokerage, Mortgage, Select, acquisition, agent productivity, agent tech, agent technology, AI-powered Brokerage, AJ LaTrace, Anywhere Real Estate, Apollo Global, artificial intelligence, brokerage \, canada, century 21, cloud-based brokerage, coldwell banker, compass, corcoran, Financial Product, franchise, franchise model, global reach, inman, M&A, merger, mergers and acquisitions, miami, morgan stanley, mortgage brokerage, mortgage brokerage franchise, motto mortgage, nasdaq, Platform Scale, Poleg, re/max, Re/Max Holdings Inc., Real Brokerage Inc, real estate platform, real estate professionals, Real REMAX Group, real-estate-technology, sotheby's, tamir poleg, Technology investment, technology platform, The real brokerage, transaction platform, united states
April
27

April 27th, 2026 by

Recruitment Insights' first-quarter report revealed an uptick in agent movement and explained how higher headcounts don't always lead to higher productivity.

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Category: Brokerage, Recruiting, Select, agent productivity, agent recruitment, agent retention, Annualized Production, Ben Hess, brokerage \, Brokerage Models, Efficiency Ratio, hybrid brokerage, independent agents, lead generation, Lone Wolf Technologies, Marian McPherson, Mark D. Johnson, Mark Johnson, MLS, Multiple Listing Service, MyBFF Social, Real Estate Agents, Recruiting Insight, recruitment, value proposition
April
27

April 27th, 2026 by

Homeowners are increasingly willing to give up an ultra-low mortgage rate and hit the market, a new Intel survey finds.

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Category: Agent, Brokerage, Inman Intel, Mortgage, Beringer Capital, daniel houston, Dig Insights, Homebuying Intent, homeseller, housing boom, inman, Inman-Dig Insights consumer survey, listing agent, mortgage, mortgage rates, rate lock-in effect, Residential real estate transaction
April
27

April 27th, 2026 by

Compass is not retreating from antitrust warfare, America Foy writes. It is choosing its targets according to whether it can defeat them or negotiate with them.

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Category: Agent, Brokerage, Columns, MLS & Associations, Opinion, Portals, Select, Service, america foy, antitrust lawsuit, ccp, clear cooperation, Clear Cooperation Policy, compass, industry controversies, lead generation, MLS, Multiple Listing Service, nwmls, private listings, Redfin, residential real estate, rocket companies, seattle, The Grubb Co, Three-Phased Marketing Strategy, washington, Zillow
Showing 1 to 16 of 38 Articles
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