Keyes Perspectives

ME Blog

A depth of understanding of the market forces that drive our industry allows us to offer advice and knowledge in any environment. Let us share that knowledge with you.

Perspectives

July
15

Why psychological safety is becoming real estate’s most underrated service

July 15th, 2026 by Devin Schaff

Trust is created in the first conversation, the first assumption avoided, the first concern taken seriously, and the first moment a client realizes they can exhale, brokerage owner Devin Schaff writes.

Category: Agent, Lifestyle, New Agent, Select, Service, Teams, Devin Schaff, emotional intelligence, eq, LGBTQ+ clients, Psychological Safety, real estate client, real estate service

July
15

Trusting AI with your finances is popular, but it could cost you

July 15th, 2026 by Amanda Neely

You already know the difference between a Zestimate and a real appraisal, financial planner Amanda Neely writes. The same logic applies to your money.

Category: Agent, Columns, Markets & Economy, Select, Service, AI financial advice, Amanda Neely, artificial intelligence, financial advice, financial planning, money management, personal finance